http://www.prnewswire.com/
Hospitals and health organizations host many of the 2 billion-plus health information sites on the World Wide Web, but they battle a lack of consumer confidence in the privacy and security practices of online health portals.
In this give-and-take environment where consumers want more Web-based
health information but don't know whether they can trust the source, Web
portals need to offer tangible evidence of solid privacy and quality
practices. Alan Spielman, president and chief executive officer of URAC,
will make the business case for Web site privacy, security and accuracy
when he addresses the 18th Annual National Managed Health Care Conference
during sessions April 25 and 26 at the Washington, D.C. Convention Center.
A March 23, 2006 report released by Forrester Research revealed that
consumers visiting health Web sites tie their confidence in privacy and
security to their trust of the organization hosting the site. The report
specifically examined government health Web sites, often touted as one of
the better sources for reliable health information. But in February, a
widely circulated report from the Government Accountability Office (GAO)
documented significant weaknesses in controls designed to protect privacy
and security on Department of Health and Human Services and Centers for
Medicare and Medicaid Services sites. With so much doubt circulating about
the security of even government-sponsored health Web sites, consumers need
even more assurance about security from hospital and health plan portals.
"As hospitals and other health organizations become more engaged in
providing Web resources to aid in health outreach and care coordination,
they need to be aware that credibility and trust are essential to this mix
of high- touch and high-tech health care," Spielman said. "Organizations
need to address what it takes to create portals that serve as trusted,
reliable resources for consumers seeking health-related information."
URAC, an independent, nonprofit organization, is well known as a leader
in promoting health care quality through its accreditation and
certification programs. URAC pioneered Health Web Site accreditation in
2001 to assess the quality and privacy practices of accredited sites. The
accrediting organization also offers HIPAA Privacy and HIPAA Security
accreditation. URAC, the nation's only organization that accredits health
Web sites, updated those accreditation standards in January 2006, including
additional protection of consumer information and more rigorous standards
for editorial content review.
"Accreditation is a valuable tool for the industry, because it offers a
seal of approval from a neutral third party that consumers can trust,"
Spielman said. "As consumer-directed health plans become more popular, more
and more consumers will use the Internet to research health plans,
hospitals and other providers, and to seek health information.
Accreditation is a credible way for organizations to demonstrate to
consumers that they meet URAC's high standards."