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Webcast your brain surgery? Hospitals see marketing tool

Obviously the Internet, with its incredible capability of dispelling information in vast amounts, is growing more prominent with companies and politicians alike for marketing. A New York Times article reports today that hospitals are also now jumping on the web-as-a-marketing-tool bandwagon.

Methodist University Hospital in Memphis recently promoted a video Webcast of an awake craniotomy with newspaper advertisements and infomercials. According to the article, more hospitals are turning to unconventional modes of advertisement, "seeking to attract or educate patients, entice donors, gain recognition or recruit or retain top doctors."

The question though; is this ethical? Methodist's advertisement included a young attractive model as the recipient of the craniotomy, not the middle-aged woman the surgery was of.

Sound off and let us know what you think.

To read the full article, click here: http://www.nytimes.com/2009/05/25/health/25hospital.html?_r=1&ref=health

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Sean Wolverton

Location: Portland, OR
Sean Wolverton
I've been AllMed's Marketing Communications Specialist since May of 2007. My main duties are the updating and moderating the website, and creating the monthly newsletters called PeerPoints. Outside of work I enjoy playing golf on the weekends, snowboarding, and exploring Portland.